Netex developed an intriguing search interface and has been around since 1998 www.netex.co.il. They finally received approval on their patent. Advertising is key and very intuitive with them .ie very easy to understand the business (maybe to easily). They are marketing themselves to investors as a publicly held company helmed by a youngster with profit potential to rival Google and Facebook (debatable).
Beyond Commerce developed a direct sales approach to marketing on the web in a very hard to understand manner. It is helmed by an oldster who struck it big in the late 90s with sites like shopping.com. But like we are seeing now with the founders of Skype's new site joost.com, lightning may only strike once for some entrepeneurs (meaning they got lucky), as well as their current litigous relationship wth eBay.
Time will tell. But the market cap of Netex is about $25 million and Beyond Commerce's is about $10 million. They are neck and neck for your investment dollars and web success. Let see who wins!
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