BYOC III (and this is not very favorable)

Finally, after searching for negative articles concerning Beyond Commerce and Local Adlink, I found one that sums up the pessimistic attitude concerning this particular company's future. The summation of his remarks are "don't believe in shorting stock - except for this economic crash."

http://www.mlmwatchdog.com/internet_pyramid_ponzi_crooks.html

Also, I found a personal blog that basically says localadlink is a fad and charges too much for its product.
http://www.homebusinessblogs.com/archives/683/local-ad-link-scam-or-legitimate-advertising-opportunity/

Bob McNulty basically responds that it took Amazon 7 years to turn a profit and that, ultimately, is the model he is using to sell ads.

My positives are:
1) The web is new to targeting individuals by their localities
2) Established management
3) They generate sales
4) The stock cratered. Good things happen to cheap stocks
5) Boomj may become more popular than one would think

My negatives are:
1) Who really likes direct selling? (but someones got to do it)
2) Their financials are atrocious
3) I don't see their name on anyone's mouth so no discrepencies
4) There is a saying: "If there is a doubt, stay out"
5) I was hopeful and that is a low state, as James Dines always mentions, for financial matters