Please look at a four year chart of Hasbro. It is bullish. The last sell off in this company was in Jan 08, 11 months ago. Granted, it has sold off, but it can be argued that it has in a long term bull market in this equity.
This was an ugly October and Hasbro did not make a 52 week low, nor a secular one. Common sense would dictate that toy companies would be the first to be hit in a consumer slow down, yet it hasn't.
Things can change but the trend is your friend and this trend still says up!
I have no logic to say to buy this except that it makes absolute no sense to own a toy company but as Paul Arden says, "whatever you think, think the opposite."
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